Industry

Win the shopper, wherever they are.

195 Global Consulting
Overview

Win the shopper, wherever they are.

Brands and retailers partner with us to grow profitably as consumers move fluidly between stores, apps and marketplaces, and as loyalty is earned one interaction at a time.

Shoppers move between stores, apps, social platforms and marketplaces in a single purchase, and expect personal, seamless service at every step. Brands and retailers are rethinking their networks, media and data to grow profitably in this environment.

Our consumer & retail team brings together sector specialists, data scientists and implementation experts, working as one team with clients from the boardroom to the front line.

Questions we help answer
  1. 01What is the right role for our stores in an omnichannel world?
  2. 02How do we use first-party data and retail media to grow margin?
  3. 03Where should we invest in our brand portfolio and where should we prune?
How we help clients

6 areas where our industry teams bring deep expertise, proven methods and hands-on support.

We identify where demand is moving and which categories, channels and markets offer the best growth. Plans are built around real consumer behaviour, not assumptions.

We optimise pricing, promotions, pack-price architecture and trade terms. Small changes across thousands of decisions add up to meaningful margin.

We help retailers decide the role, format and footprint of their stores alongside e-commerce and marketplaces. Every channel is designed to work together.

We build customer data platforms, loyalty programmes and AI-driven marketing that make every interaction more relevant. Customers spend more and stay longer.

We improve forecasting, assortment, inventory and fulfilment. Availability rises while stock levels and waste fall.

We help consumer companies strengthen brands and build innovation pipelines that deliver hits more consistently. Ideas are tested quickly with real consumers.

Impact

6%
Like-for-like sales uplift
20%
Inventory reduction
150+
Brands served
Work with us

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