Capability

Above-market growth, by design.

195 Global Consulting
Overview

Above-market growth, by design.

We build the commercial engines that drive sustained, profitable growth: from customer insight and pricing to sales force effectiveness and AI-powered marketing.

Customers buy across more channels than ever and expect relevance in every interaction, while marketing budgets face tougher scrutiny. AI is transforming how companies find, win and keep customers, from personalisation to sales productivity.

Our commercial growth & marketing team brings together sector specialists, data scientists and implementation experts, working as one team with clients from the boardroom to the front line.

Questions we help answer
  1. 01Where will our next wave of growth come from?
  2. 02Are we pricing to the value we deliver?
  3. 03How can AI make our marketing and sales teams more productive?
How we help clients

6 areas where our capability teams bring deep expertise, proven methods and hands-on support.

We identify where growth will come from across customers, products and markets, and build plans to capture it.

We design pricing strategies, tools and governance that capture the value customers receive.

We help marketers allocate budgets, measure return and balance brand building with performance.

We improve coverage, enablement, incentives and analytics to make sales teams more productive.

We build data and AI engines that tailor offers and messages to each customer at scale.

We combine all of these levers into programmes that change growth trajectories.

Impact

2–4%
Return-on-sales from pricing
20%
Sales productivity gain
10x
Personalisation ROI
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